Posted by on Oct 18, 2018 in Our Blog



Blossoming brand weaves stories of adventure, art, culture and romance from Piazza del Popolo to Phuket

London, 18 October 2018: London-based luxury travel and lifestyle PR and marcomms agency, Bacall Associates, is delighted to announce its latest client win, The Pavilions Hotels & Resorts. Inspired by novelist M. M. Kaye’s epic intercontinental tale of romance and adventure, The Far Pavilions, The Pavilions Hotels & Resorts is a handpicked labour of love for founder Gordon Oldham, providing a sophisticated and engaging alternative to traditional hotels. At The Pavilions, privacy is paramount, and guests can embark on a personal adventure full of colourful local characters and vibrant communities, unique cultural insights, culinary revelations and breathtaking surges of adrenalin.


From the canals of Old Amsterdam to the steppes of central Mongolia, seven Pavilions Hotels & Resorts enchant guests by providing not just an exceptional place to sleep, but a place to be. In their own inimitable way, each and every Pavilions property offers a luxurious, intimate space where careful design and mindful service meet. In Europe, three stunning boutique hotels in Amsterdam, Madrid and Rome will be complemented by new openings in Rome and Lisbon in the next two years.  The Asia portfolio meanwhile includes The Pavilions Bali, where the brand’s story began in 2000; the magnificent flagship resort in Phuket; an inspirational eco-friendly Nepalese organic farm retreat nestled in a Himalayan valley; and, every summer, a breathtaking Mongolian luxury pop-up camp offering escapism, adventure and reconnection with the essence of life and nature in the ancient Okhorn Valley National Park.


A second Himalayan experience comprising an exclusive enclave of lakeside tented villas – accessible by paddleboat, hiking or for the less intrepid off-road 4×4  – opens this November; with further new openings in Rome, Niseko and Lisbon to follow in 2019/2020.

Binding all of these diverse, singular Pavilions experiences together is a shared commitment to positive participation in community life; to celebrating and elevating local talent and produce; and minimising environmental impacts.

Bacall Associates has been appointed to deliver a PR campaign that will generate significant, impactful exposure for The Pavilions Hotels & Resorts in consumer and B2B media, telling the brand’s compelling story and driving demand in the UK and Asian markets. The campaign will comprise extensive press communications to announce the series of upcoming new openings; press visits for selected UK, Asian and international media; strategic partnership marketing; influencer collaborations; industry relations; and profiling of the key personalities behind the brand. The agency has a wealth of experience working with some of the world’s leading high end hotel and resort brands across Europe, the Middle East and Asia.

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Notes to editors:

About The Pavilions Hotels & Resorts

Step into one of The Pavilions Hotels & Resorts and experience luxury and immersive locales like no other. Every Pavilions Hotel is a sophisticated, private haven in which to relax or play, highlighting the arts, culture, romance or adventure. From a vantage view of Phuket’s famous beaches or a stone’s through away from Piazza del Popolo, The Pavilions properties are located in some of the most desirable spots in the world. With the corporate office headquartered in Hong Kong, The Pavilions Hotels & Resorts is one of the fastest growing boutique hotel groups in the region, with over six acquisitions within a twelve-month span and a new headquarter office location since October 2016. With their boutique size and careful design philosophy, The Pavilions offer secluded spaces with mindful service, even in the busiest of cities. The hotels are distinctly individual and unique, yet all are underpinned by the core values of building meaningful connections in unrivalled locations and a mindful respect for privacy.

The Pavilions Hotels & Resorts portfolio currently comprises:

Asia                                                                                         Europe

The Pavilions Bali                                                                 The First Roma

The Pavilions Phuket                                                           The Pavilions Madrid

The Pavilions Himalayas                                                      The Toren Amsterdam

The Pavilions Mongolia

For more information about The Pavilions Hotels & Resorts, please visit and connect on Facebook, Instagram and Twitter.

For more information or to discuss feature ideas and press trip opportunities please contact: Kerry Skinner, Nat Frogley or Flora Gandolfo, Bacall Associates Tel: +44 (0)20 7630 2880



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