Flora has nearly 20 years experience working in PR, covering sectors as diverse as fashion, beauty, travel, restaurants and bars and interiors.
She cut her teeth with clients in the luxury and lifestyle arenas, including jeweller Theo Fennell; retailer Planet Organic; the first ever men-only spa, The Refinery in Mayfair; Rocco Forte’s collections of European hotels and spas and later restaurant brands such as Yo! Sushi and Carluccio’s Caffés. She also spearheaded UK initiative National Spa Week.
Flora’s passion for travel means she has visited most continents, and returns regularly to her native Lake Como in Italy. Flora graduated with Honours from UCL and is fluent in French and Italian.