Kerry is an ambitious and outgoing 1st class honours marketing graduate and joins Bacall after working for a boutique luxury travel PR agency where she enjoyed utilising her varied PR experience and first-hand travel and tourism experience. She has a great interest in branding- her dissertation focused on how consumers engage with brands and how to enhance this relationship, is passionate about the importance of social media within PR and enjoys keeping up to date with the latest travel, lifestyle and social media trends.
Kerry gained her marketing degree from the prestigious London College of Fashion. During her time studying she gained valuable experience working with brands such as Selfridges and Fred Perry, organised newcomer Tom Lipop’s inaugural London Fashion Week show and assisted PR agency Trace Publicity on the organisation and execution of three press days.
After graduating Kerry headed off to Thailand, Australia, New Zealand and Indonesia. Returning to the UK 15 months later with a culturally enhanced CV that then read- fashion graduate, deckhand for a tall ship sailing around the Whitsunday Islands and dairy farm hand amongst other jobs stereotypical to the backpacking lifestyle. It was at this stage that the travel bug well and truly set in for Kerry and she returned to pursue a career in the travel PR sector.