Bacall PR appointed to represent Lošinj Hotels & Villas, Croatia
Discover charm, tranquillity and luxury with five star properties on the Island of Vitality
London-based luxury travel and lifestyle PR and marcomms agency, Bacall PR, is delighted to announce the latest addition to its portfolio: Lošinj Hotels & Villas in Croatia. Part of the well-known hospitality company Jadranka Group, the portfolio includes several four and five-star hotels, villas, suites and restaurants on the island of Lošinj – a relatively undiscovered jewel in the north of Croatia. The brief for Bacall PR is to raise the profile of Lošinj Hotels & Villas’ two five-star hotels, Hotel Bellevue and Boutique Hotel Alhambra, and three five-star villas, Villa Augusta, Villa Mirasol and Villa Hortensia. All are ideal for luxurious getaways, active breaks and family holidays.
A unique geographical location at the intersection of the sea streams of Istria, Kvarner and Dalmatia makes the intimate island of Lošinj an ideal destination for a revitalising break. Add to this a mild Mediterranean climate and the impeccable purity of the Adriatic Sea in combination with untouched nature and abundant hours of sunshine, and it is no surprise that Lošinj has been a favourite tourist destination for 130 years, earning its moniker, ‘Island of Vitality’.
The group’s wellness property, Hotel Bellevue, underwent a complete renovation in 2014 and boasts 206 impeccably designed suites and rooms. The 2500sqm award-winning Bellevue SPA Clinic is unrivalled in the region and features seven meticulously designed treatment rooms plus two couples’ suites. Guests can enjoy integrated health programmes complemented by treatments by the renowned French podiatrist Bastien Gonzalez as well as 45 Degrees, Forlle’d UK, Pharmos Natur and Valmont facials. Fine cuisine is both a remedy and a gourmet delight at Hotel Bellevue, with fresh ingredients sourced locally and herbs and spices from the hotel’s herb garden.
On the corner of Čikat Bay where the smell of ancient pines is intoxicating, lies the luxurious Boutique Hotel Alhambra and Villa Augusta, a member of Virtuoso and Small Luxury Hotels of the World. Housed in an Austro-Hungarian villa built in 1912 in Art Nouveau style, it is famed for its world-class Alfred Keller Restaurant.
Enjoying a seafront location overlooking Čikat Bay, the five-star Villa Hortensia offers an enviable location coupled with 10 en-suite bedrooms over three floors, a heated outdoor swimming pool and outdoor massage area, all surrounded by landscaped gardens. A Wellness & Beauty area with Finnish sauna and Kneipp fitness offers the ideal place to unwind and rejuvenate, whilst a private chef and butler are on hand 24 hours a day.
Situated in the dense pine forests of Čikat Bay lies Villa Mirasol, offering luxurious accommodation with five bedrooms and a separate three-bedroom apartment. Restored in 2011, the villa is an exquisite example of the charming Art Nouveau style and features a distinctive lookout tower, two terraces overlooking the bay and a carefully decorated, spacious and fragrant garden with a Jacuzzi. The airy and luxurious villa is dominated by designer furniture aligned with impressive marble and wooden surfaces. For additional entertainment, the villa also offers a private cinema hall, a library and a wellness area with saunas. Directly in front of the villa, guests can find a fraction of the coast reserved just for them – a beach perfect for those looking to unwind and enjoy the beneficial effects of Lošinj’s air, sea and nature.
Bacall PR has been appointed to deliver a PR campaign that will generate significant, impactful exposure for Lošinj Hotels & Villas in consumer and B2B media, to drive premium business from the UK market. The campaign will comprise extensive press communications; press visits for selected UK and international media; strategic partnership marketing; influencer collaborations; industry relations; and profiling of the key personalities behind the brand. The agency has a wealth of experience working with some of the world’s leading high end hotel and resort brands across Europe, the Middle East and Asia.