PART TWO OF ‘THE IMAGINARY COLLECTION’ TO GO ON DISPLAY AT HOTEL HELVETIA ZURICH
Zurich’s much loved boutique hotel to host exhibition curated by von Bartha gallery x Leopold Weinberg, 26-27 October
19 October 2018: Following a successful inaugural exhibition in April this year, Basel’s von Bartha gallery is pleased to announce the second part of ‘The Imaginary Collection’. Taking place on the 26 and 27 of October this year, this exciting exhibition will be co-curated by collector, architect and entrepreneur, Leopold Weinberg and will take place at his charming boutique Hotel Helvetia in Zürich.
The idea for the exhibition was conceived in April of this year, following ‘Wunderkammer’, an ongoing project with von Bartha and the WAC Art Initiative, whereby a selection of carefully curated, abstract artworks were displayed in the reception of Hotel Helvetia. The idea was to challenge the conventional exhibition model by providing greater exhibition space away from the constraints of a white cube gallery, creating an intimate public space. This new exhibition aims to extend Weinberg’s passion for displaying art in public places, based on the notion that art is a ‘social proposition’, by displaying an eclectic mix of contemporary art in different chambers of the hotel.
Gallery owner Stefan von Bartha explains: “As galleries increasingly live for the small time frame around an opening event, and no longer for the long months in between, the reliance on art fairs to exhibit treasured inventory has become an unavoidable demand.” Inspired to develop new platforms of gallery exhibiting, both Weinberg and von Bartha began thinking about where to “display those treasures too often hidden away in storage.” Weinberg adds: “Informed by a lifelong passion for art, my company WAC (We Are Content) transforms hotels, restaurants and other public spaces into culturally-infused spaces, introducing art to the everyday life of our customers and employees.”
About von Bartha
Initially co-founded by Margareta and Miklos von Bartha in 2008, the gallery has been under the direction of Stefan von Bartha. The gallery’s relocation and expansion to a converted garage at Kannenfeldplatz, has allowed for grander, full-scale exhibitions, including large-scale installations, performances and retrospectives.
Since opening in 1970, von Bartha has exhibited an abundance of modern and contemporary artists across historically significant, abstract art movements such as Arte Concreto and Arte Madí. As a long-running, international and contemporary art gallery, von Bartha continues to support the careers of influential artists, such as Camille Graeser, Olle Baertling and Adolf Luther. Building on its foundation, the gallery has established a contemporary arts program and represents an international roster of artists, working across a diverse range of media: Imi Knoebel, Superflex, Terry Haggerty, John Wood & Paul Harrison, Felipe Mujica, Sarah Oppenheimer and Landon Metz. von Bartha evidently seeks to nurture new generations of artists, whilst also supporting the continually evolving practice of their own established artists.
About Leopold Weinberg
Leopold Weinberg is a Zurich-based architect and entrepreneur who originally trained with firms such as John Pawson, Foster + Partners and Herzog & de Meuron. Co-founded in 2012, his company WAC transforms hotels, restaurants and other public spaces (including the Münsterhof in Zurich and the vast Volkshaus in Basel) through high-class gastronomy, design and a variety of art-related initiatives. Last year, he was appointed to be a member on the board of trustees of the Fotomuseum Winterthur.
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Notes to Editors:
Distributed over five storeys, the Hotel Helvetia is as a glamorous riverside property in one of the finest spots in Zurich’s historic centre. Affectionately known as the ‘Helvti’, the building has long been notorious as a rendezvous point for musicians, artists, students and journalists. Today, it is a meeting place for a dynamic mix of bohemian and bourgeois, with gourmet diners at its tables and regular patrons at the bar putting the world to rights into the small hours. The new wing of 21 rooms, Stauffacherquai 3, opened in November 2017, a listed building like its neighbour, has been carefully repurposed in a complete renovation and upgraded to form part of a harmonious ensemble with the existing Art Nouveau (or Jugendstil) building.
The striking interiors were conceived by owner Leopold Weinberg in collaboration with architect Nele Dechmann. Rooms are designed with a true passion for detail, inspired by the airy geometry you find in works by Swiss artist Camille Graeser combined with bourgeois constraint to offer a lively interaction with the abundant artworks on display. The new lobby doubles as a showcase of contemporary pieces, with ever-changing works from artists such as Imi Knoebel, Camille Graeser and Yves Laloy curated by Basel based gallerist Stefan von Bartha of Galerie von Bartha. It is a space that re-imagines not just ways to display art, but also how to welcome guests, a space that truly represents the spirit of the original house.
Address: Hotel Helvetia, Stauffacherquai 1-3, CH-8004 Zurich
Dates: 26 – 27 October 2018
Exhibition Opening Hours: 26 October 2018, 2 – 6pm; 27 October 2018, 11am – 4pm
Websites: www.vonbartha.com; www.wearecontent.ch; www.hotel-helvetia.ch
Facebook: @galleryvonbartha @hotelrestauranthelvetia
Instagram: @vonbartha @_hotel_restaurant_bar_helvetia