Chiva-Som | Partnership with Louis Vuitton
In 2011 we arranged a UK event for Chiva-Som at the ultra VIP, 1,500 square metre Louis Vuitton ‘Apartment’ on the top floor of their Bond Street concept
We utilised the space, which is accessible strictly by invitation only, to create a ‘pop up spa’ throughout the course of a week, culminating in a gala dinner for VIPs and celebrities. We reached a total of 260 Louis Vuitton private shopping clients, 43 journalists and influencers and 52 VIPs and celebrities, who all enjoyed a taste of paradise in one of London’s most exclusive settings.
As well as un-measureable ‘word of mouth’ value, the event ensured considerable press interest, securing six major reviews whilst generating a significant number of bookings.