LUX* Island Resorts | Brand re-launch

In December 2011 we led the UK activity surrounding the re brand of Indian Ocean hotel group Naïade Resorts, re-launching the group as LUX* Island Resorts.

We drove activity including a teaser campaign; group press trip to a four-day gala event at the brand’s Mauritian flagship; an intensive media relations and promotional campaign to seed the new brand and we secured a strategic media partnership with Harper’s Bazaar.

The six month campaign generated 150 pieces of quality coverage with a value of over £1,520,832.